Why We Stand With the McGrath Foundation

We are proud to support the McGrath Foundation because their work is practical, proven, and deeply Australian: ensuring no one goes through cancer without the care of a McGrath Cancer Care Nurse.

This is not a once-a-year moment for us. It is an ongoing commitment built into how we do business, because Australian businesses can, and should, help sustain the causes that hold communities together.

The latest published impact figures

The McGrath Foundation currently reports:

• 343 McGrath Cancer Care Nurses
• 167,000 families supported across Australia
• 294,799 hours of McGrath Cancer Care nursing delivered

They also publish a 2025 snapshot that includes:

• 18,035 new families supported nationwide
• 69 new McGrath Cancer Care Nurses

Those numbers are not marketing. They are time, skill, and steadiness delivered when people need it most.

Taking care to all cancers

The Foundation has expanded beyond breast cancer to support people experiencing any type of cancer.

In their 2025 financial report, they describe how funds raised from 1 January 2025 are allocated to support the expanded “anybody with cancer” nursing service costs, while earlier resources were ringfenced for breast cancer nurses.

This matters because expanding care responsibly is not just about intent. It requires workforce growth, training, governance, and long-term funding.

How V.supple® contributes, without performative noise

Our commitment is simple: we make a meaningful, built-in contribution from every product sold to support the McGrath Foundation’s work.

We do not frame this as a limited campaign, a seasonal badge, or a one-off moment. We see it as a responsibility of doing business well in Australia. When you run a brand in a community, you do not just sell into it. You help strengthen it.

We are also mindful of “pinkwashing”, where support becomes more about optics than outcomes. For us, the focus stays where it should: on the nurses, the families, and the tangible delivery of care.

Why we are proud to stand behind this work

Because care is not abstract. It is a nurse who answers questions when someone is scared. It is continuity when everything feels chaotic. It is expertise delivered with humanity.

We are proud to support the McGrath Foundation because their model turns goodwill into something real, measurable, and ongoing.

Close

Cancer touches families in every postcode. Support should not depend on luck, confidence, or where you live. We are proud to back a Foundation that keeps showing up, quietly and consistently, with care that stays.